June 24, 2024

I am fortunate sufficient to expertise this new launch in particular person, and boy, is it one thing. Truthfully, the model is aware of methods to roll out a protracted purple carpet. Over the previous week, we have seen a masterful hype marketing campaign placed on show. First, it was the cryptic two-page ads in 41 world newspapers, together with the New York Occasions, Washington Publish, and LA Occasions within the U.S. Then, just a few days later, was the correct announcement that Blancpain and Swatch have been partnering up (this additionally was printed in those self same newspapers). In each situations, we have been teased that one thing was approaching September ninth. In Swatch and Blancpain shops throughout the globe sat yellow zip-tied Pelican instances with the co-branded emblem. No one knew what was inside. Now we all know.

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