“Germany has among the most passionate sports activities followers on the earth and has at all times been a world chief in enthusiasm for American soccer and the NFL,” stated Robert Kraft, Chairman and CEO of the New England Patriots. “I am thrilled to play a house sport on this new market and to proceed to construct upon our staff’s lengthy historical past and engagement with German followers. Our aim is to attach with followers on the native stage and I sit up for increasing that fan base and fostering further relationships and alternatives for partnership in Germany in addition to Austria and Switzerland.”
In 2009, the Patriots drafted German native Sebastian Vollmer within the second spherical of the NFL Draft. Throughout his eight-year profession, he helped the Patriots to 2 Tremendous Bowl championships, which propelled exponential progress amongst Patriots followers in Germany. In 2019, the Patriots utilized the NFL’s Worldwide Participant Pathway Program to develop German native Jakob Johnson into one of many premier fullbacks within the league. The Patriots grew to become the primary NFL staff to supply German language content material to followers via social media.
The IHMA program launched in January 2022, granting NFL golf equipment entry to worldwide markets for advertising and marketing, fan engagement and commercialization activations. This system was constructed as a long-term, strategic effort to allow golf equipment to construct their manufacturers globally whereas driving NFL fan progress past the US. The Patriots have been granted Germany and earlier this month, expanded their worldwide advertising and marketing rights to incorporate Austria and Switzerland.
The Patriots first appeared within the NFL Worldwide Sequence in 2009 once they traveled to London to play Tampa Bay in Wembley Stadium, drawing their largest attendance of the 12 months (84,254). The Patriots scored a 35-7 victory over the Buccaneers. Three years later, the Patriots returned to Wembley Stadium and defeated the St. Louis Rams, 45-7. Their most up-to-date worldwide sport was performed in Mexico Metropolis in 2017. That 12 months, they beat the Oakland Raiders, 33-8. Of their three worldwide video games, the Patriots have outscored their opponents 113-22.
For extra data and to be taught extra about ticket purchases go to www.nfl.com/internationalgames.
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