December 3, 2023

The trailer for Elon Musk’s “every thing app” simply dropped, and it seems to be just like the platform generally known as X, previously Twitter, has ambitions to develop into YouTube, Instagram, Spotify, LinkedIn, Patreon, Venmo, FaceTime and Amazon multi functional… and but additionally function a “world city sq.” the place customers can have significant social dialogue.

Linda Yaccarino, the CEO of X, posted the trailer on Thursday and described it as a “trace of what is to come back.”

The trailer takes the viewer by varied new options which have already launched on X (such because the creator cost scheme) and a few yet-to-be-released options. A couple of, like video calling on the platform, have been hinted at beforehand, however the trailer mashes collectively this and a number of different companies different apps already supply, like reside TV viewing a la YouTube.

The trailer makes use of the instance of a fictional consumer referred to as Claire. Importantly, the consumer is proven as a subscribed X Premium consumer, so it’s unclear if the options within the trailer will likely be out there to non-paying X customers.

X CEO Linda YaccarinoSantiago Felipe / Getty Photos

Here is a listing of all of the options within the trailer:

  • Posting updates: That is what X permits now, and is the premise of Twitter’s recognition.
  • Following different accounts: Once more, an authentic function.
  • Studying long-form articles: Underneath Musk, X rolled out this function earlier this 12 months.
  • Picture posts: Nothing new right here.
  • Areas: Areas debuted in 2021. Musk has since modified the format just a little, however the authentic Twitter concept stays. These streaming conversations operate primarily like a podcast combined with an AM radio chat present.
  • Direct messages: Nonetheless, thus far, so acquainted.
  • Video calling: This can be a yet-to-be launched function. It was first hinted at earlier this 12 months and seems similar to WhatsApp calling or FaceTime.
  • Direct procuring: Proper now, you may’t instantly purchase one thing on X, however Yaccarino’s trailer suggests quickly it is possible for you to to click on on a product and be taken to a vendor’s web site, in a lot the identical means as Instagram, or simply purchase issues on the platform instantly.
  • Reside video: The trailer reveals movies on X being streamed reside and in varied codecs and lengths. That is be a step up from how movies seem on the platform now, which is restricted by the window dimension.
  • Funds: This can be a function Musk has teased prior, and can be a return to his PayPal days. The best way it could work can be much like a platform like PayPal or Venmo, Musk has stated. Once more, it is a work-in-progress.
  • Monetization: At present, creators on X who’re subscribed to X Premium and meet the factors for recognition on the platform are paid a few of the income they generate. This function was introduced out underneath Musk and has courted controversy after accounts related to extremist content material have been reportedly paid underneath the scheme, together with Andrew Tate, who’s being investigated over human trafficking.

There isn’t any indication as to when any of the brand new options will roll out or whom they are going to be out there to.

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