June 18, 2024

Disney Star’s linear TV protection of the 2023 Cricket World Cup broke viewership information in India, with 518 million viewers tuning in.

Confirmed:

  • In keeping with knowledge from the Broadcast Viewers Analysis Council (BARC), 422 billion minutes of TV protection was consumed in the course of the competitors
  • A peak TV viewers of 130 million watched Australia’s win over India within the ultimate, changing into the most-watched Cricket World Cup sport
  • 300 million folks watched the match decider on all platforms

Context:

In addition to setting new linear TV information, Disney additionally achieved new streaming highs for its match protection on its Hotstar service. The ultimate attracted a peak concurrent viewers of 59 million viewers, making the match the most-streamed occasion ever.

The competitors was additionally the most-attended occasion ever for the Worldwide Cricket Council (ICC), with over 1.25 million folks going to matches over six weeks.

Remark:

“Disney Star is devoted to paving the street for sports activities broadcast in India and it has been extraordinarily encouraging to see progress throughout each the linear and digital mediums, thereby rising the fan base of cricket,” stated Okay Madhavan, nation supervisor and president, Disney Star.

“This can be a testomony to the distinctiveness of the India market the place linear and digital proceed to develop alongside one another. This profitable match has set the stage for a promising future in our affiliation with the ICC.”

Coming subsequent:

Disney Star has the rights for main ICC occasions as much as 2027 after paying a reported US$3 billion payment for each linear and digital. Subsequent 12 months, it’s going to broadcast the lads’s and ladies’s Twenty20 World Cups.

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